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More than an agency.
A strategic function.
We partner with growing B2B companies as a retained marketing team. We're not here to deliver one-off projects or fill a roster of vendors. We're here to operate as your embedded marketing function—aligned to your business, accountable to your goals, and committed to consistent execution that drives real growth.
That means strategic leadership, execution support, and creative delivery all working together under one partnership. You get the perspective of senior marketing expertise without the overhead of building a full internal team.
How the partnership works
Our model is designed for businesses that need marketing ownership and accountability without the overhead of building a full internal department.
Understand
1
We start by understanding your business, goals, audience, and the gaps in your current marketing setup.
Align
2
We define priorities, shape direction, and establish a clear scope of support based on where your business needs momentum.
Execute
3
We deliver ongoing marketing support across content, campaigns, creative, and strategic coordination.
Optimise
4
We review performance, refine activity, and continuously improve how your marketing supports growth.
Our Services
We offer flexible, retained partnerships tailored to your business needs. Whether you need full embedded support or strategic leadership, we have the right model for your stage.
Embedded Marketing Partnership
Our comprehensive partnership model combines strategic leadership, ongoing execution, and creative support under one retained relationship. This is ideal for B2B businesses that need a full-function marketing partner.
What's included
Marketing strategy and planning
Content and social media management
Campaign planning and execution
Design and creative support
Messaging and positioning input
Ongoing performance review
Fractional Marketing Leadership
Senior marketing direction and strategic oversight without the cost of a full-time CMO. Ideal for growing businesses that need clearer leadership but aren't ready to hire internally.
What we support
Marketing strategy and direction
Planning and prioritisation
Campaign oversight
Team guidance and coordination
Brand and messaging alignment
Performance evaluation
Social Media Management
Strategic social media management that goes beyond posting. We help B2B brands build a stronger presence with content that supports your broader marketing goals and brand positioning.
What's included
Content planning and scheduling
Caption writing and messaging
Visual asset coordination
Creative design for posts
Campaign alignment and coordination
Ongoing review and refinement
Design Support
Retained design support that keeps your B2B brand looking professional and consistent across all marketing channels. We help ensure visual execution supports your messaging and strategy.
What's included
Social media creative assets
Campaign visuals
Presentation and pitch deck support
Sales and marketing collateral
Brand-aligned templates
Visual consistency across channels
Fractional Marketing FAQs
Straight answers on how fractional marketing works, what it costs, and when it is the right fit.
A fractional marketing agency gives you senior marketing leadership and execution on a retained basis, without the cost of building a full in-house team. Instead of hiring a marketing manager, a content writer and a designer separately, you retain one partner who covers the whole function. The model has grown quickly among Singapore B2B companies that have revenue and a growth target but no internal marketing capability.
Retainers vary per month depending on scope and intensity.
For comparison, a full-time marketing manager in Singapore costs upwards of $7,000 a month before CPF, bonus and recruitment costs, and a marketing director considerably more. The fractional model works because you are buying a share of senior capability rather than a headcount.An agency delivers projects against a defined scope. A fractional partner owns an outcome and operates inside your business as a function. The practical difference shows up in accountability: an agency reports on deliverables completed, a fractional partner reports on whether the marketing is working and what changes next.
An embedded marketing partnership means we operate as your marketing department rather than as an external vendor. We hold the strategy, sit in your planning, and are accountable for outcomes rather than a list of deliverables. It is the model K-Factor Media was built around.
It suits B2B companies in Singapore with proven revenue and a growth target but no internal marketing function. Typically that means businesses where a full marketing team is not yet justified, but ad-hoc freelancers and project agencies have stopped producing results.
If you need high-volume tactical output in a single channel, a specialist agency will serve you better and cost less. If you already have an established internal team that only needs extra hands, a contractor is the cleaner answer. Fractional works when the gap is leadership and ownership, not capacity.
Most engagements start with a short conversation about where your marketing is now and what you need it to do. From there we scope the partnership, agree the retainer, and begin. There is no lengthy pitch process.
Most retained partnerships run six to twelve months. Marketing compounds, and two quarters is roughly the minimum before positioning, content and pipeline effects become measurable.
Yes. Scope is reviewed as your priorities shift, so the partnership can expand during a launch or campaign period and scale back afterwards. That flexibility is the main practical advantage over a full-time hire, where the cost is fixed regardless of what the quarter demands.
Yes. We work with B2B companies across APAC, though we are Singapore-based and most of our clients are here.
Let's explore whether we're the right marketing partner for your business
Whether you need stronger marketing leadership, more consistent execution, or a retained team that can support growth more effectively, we'd be happy to learn more about your business and goals.